I approach design challenges by looking for ways to blend what people and businesses need into great experiences that create meaningful results. The best way to do that is to talk to real users often, strive for quality, and test solutions frequently.
Solve Real Problems
Making something that’s usable is always a prime concern … but is it useful? Am I making someone’s life better or easier?
Explore the Issue
Unpack the challenge and the goals. Take the time to generate team-wide understanding of the challenge and your users.
Dream of the Best
In a goal-oriented business, it can tempting to aim for a closer target. Incremental results don’t win hearts and minds, though.
Concept with Gusto
Concepts are easy to generate and discard. Like many designers, “What if ..?” is my favorite question.
Iterate Iterate Iterate
It’s always hard to see your favorite concept fall flat, but that’s how we learn. Set aside your ego and follow the feedback.
Love Your Job
Life’s too short to dread going to work each day. Besides, happy teams produce great work — it’s as simple as that.
Testimonials and Brand Experience
I’ve come to recognize Bree as a strong leader, a talented product designer, a motivator and a great friend. He’s extremely passionate about his work and uses that passion to energize everyone around him.
Nitin Oberoi, Director of Product Management @ FourKites, Inc.
He’s industrious beyond the ordinary and he strives to deliver excellent customer experiences.
Kosta Kripintiris, ACD-UX @ RightPoint
Bree is equal parts pressing and practical. He is able to drive his peers towards innovative approaches while fostering an environment of understanding and agreement.
Michael Heinley, Principal Product Manager @ Cars.com