Hi! I’m Bree.
I’m a UX Practitioner & Product Design Leader in Chicago.
I approach design challenges by looking for ways to blend what people and businesses need into great experiences that create meaningful results. The best way to do that is to talk to real users often, strive for quality, and test solutions frequently.
Solve Real Problems
Making something that’s usable is always a prime concern … but is it useful? Am I making someone’s life better or easier?
Explore the Issue
Unpack the challenge and the goals. Take the time to generate team-wide understanding of the challenge and your users.
Dream of the Best
In a goal-oriented business, it can tempting to aim for a closer target. Incremental results don’t win hearts and minds, though.
Concept with Gusto
Concepts are easy to generate and discard. Like many designers, “What if ..?” is my favorite question.
Iterate Iterate Iterate
It’s always hard to see your favorite concept fall flat, but that’s how we learn. Set aside your ego and follow the feedback.
Love Your Job
Life’s too short to dread going to work each day. Besides, happy teams produce great work — it’s as simple as that.
It’s Been a Fun Ride!
Years Experience
Successful Launches
Users Interviewed
Concepts Rejected
Chicago Design Community
Design Systems
Cars.com recently hosted the Chicago Design Systems Meetup, sponsored by DesignBetter.co and InVision.
UX Book Club
Cars.com also recently hosted the UX Book Club’s discussion of “Bottlenecks” by David C. Evans. Mmmm … stimulating!
Creative Mornings
Who wouldn’t love talking shop over coffee? Facilitated by fellow former Razorfish alum, Jen Marquez-Ginn.
Photo by Pedro Lastra on Unsplash
Testimonials and Brand Experience


















Contact Me
Please connect with me on LinkedIn.
We can have a nice chat.