Design

Your Website’s Curb Appeal

Your Website’s Curb Appeal

What is Curb Appeal? Curb Appeal is a term borrowed from the Real Estate industry that describes the instant impression that a buyer gets when pulling up to a house on the market. A good impression can cause someone to fall in love with a house before they’ve seen the inside. A bad impression might cause them to drive away without even stopping. Curb appeal can manifest itself the same...

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A Design’s Natural Habitat

A Design’s Natural Habitat

Every step in the path to building a website involves conceptualizing your creation along increasingly realistic steps. By the time you are ready to lay down some serious pixels in Photoshop, you should be creating something that doesn’t just resemble the final product — it looks exactly like it. Fully designed and accurately proportioned, your deck of layouts is an exact description of...

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The Quality Triangle

The Quality Triangle

The Quality Triangle is often joked about but seldom understood to be a real phenomenon. It is sometimes mentioned sarcastically by a dismayed project member when a client asks for a large task on a budget . There are very few absolute rules in life, but I feel that this axiom holds true across many professions and personal endeavors alike. Whether a client realizes it or not, you can’t...

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