I’ve always been amazed (and a little worried) when a business owner will jump to fund a project that has an ambiguous success metric or vague pool of potential users aka customers. When you kick around an idea for a new website or web-based service, it’s extremely helpful to view your potential users and customers as a tiny percent of a very large group that has been filtered down...
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If books were cookies I’d weigh 300 pounds. More than once, a colleague has told me the he or she doesn’t care to purchase books, instead preferring to mine free information from the web. If budget is a concern, this is fine. However, I usually ask, “Why choose? Have both!” and if they’re willing to hear me out I explain my position. ...
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Recently, while reading a section of the book Designing Interactions, I was intrigued by the description that technology goes through three stages, each of which serves a specific purpose and is fueled by different factors. The kernel of a good idea is brought into reality, evangelized by early adopters and eventually refined and monetized for the general public. This part of the book described...
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What is Curb Appeal? Curb Appeal is a term borrowed from the Real Estate industry that describes the instant impression that a buyer gets when pulling up to a house on the market. A good impression can cause someone to fall in love with a house before they’ve seen the inside. A bad impression might cause them to drive away without even stopping. Curb appeal can manifest itself the same...
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Using a special stylesheet to help with your printable content can save you a ton of headache. You may have read that tailoring your content to print properly is a lot of work or can be a frustrating experience, setting you at odds with printers and clients alike. When executed properly, it’s a very simple process that requires only one file (print.css) and yields a few tangible...
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